The courage of an agency doesn't just appear - it comes from belief. That all things are possible if we only try. And an agency can only reach it's true potential only when a spark is lit inside its people. The rocket fuel of possibility. The good stuff!
This is the only real role of a creative leader. To set out and create an environment where the magic is allowed to happen. Here permission is given to take chances, even fail, in the pursuit of pushing things forward. To make a difference, and give a shit about how you do it.
Neil leads, inspires and manages but still manages to roll his sleeves up to DO. He sets out the vision for ideas that cross channels, creating compelling experiences that influence behaviours, and add some value to people’s lives in some small way.
He learned his craft in London agencies like DMB&B, APL, LOWE and Euro's and gained international experience working in Sydney for DDB, where he helped the agency win 'Agency of the Year'. He also spent seven years in The Middle East, working for Saatchi & Saatchi, JWT, M&C Saatchi and the Brand Union.
He has successfully launched airline brands, created one of the most successful and starkest Drink Drive campaigns ever seen on UK TV, told the story of the world's tallest building and tackled extremism and terrorism. He even gave Jason Statham his first role in front of the camera. His work has been globally recognised and won many international awards, including Cannes Lions, BTA Award, Campaign Poster, Art Director’s Club of New York, Graphis and Dubai Lynx.
He's done a lot. But there's more to be done.
I have worked with many different Creative Directors at a variety of top agencies and Neil is one that I would definitely recommend. He has the rare ability able to look at any project from a broad perspective and solve the problems that need solving, while always retaining an infectious passion for steering creative work of the highest standard. This passion naturally rubs off on his wider team, and the fact he's also a great guy and a pleasure to work with, made him a great mentor to me during our time working together. Any agency would be lucky to have him.
Mike Etheridge - Associate Creative Director
Neil Williams is a talented creative copywriter and has many strengths, including creating big brand idea/ concepts, crafting emotive brand stories that flow effortlessly and leading the development and ideation of advertising campaigns. As a senior manager at The Brand Union, Middle East he has been a continual source of inspiration to the team with his wry sense of humour and built-in positivity. A natural presenter and story teller, Neil is a great client-facing guy and clients love him. Neil is a thoroughly decent person who won't let you down and a creative without 'the attitude'' that so often comes with such talents. I would relish the opportunity of working with Neil in the future.
Iain Webster - Executive Director
Neil is a great person to work with on every level. He is creative, passionate about his work, quirky, self-motivated but above all, has a huge heart and is so pleasant to work with.
Lana Bdeir - Branding Consultant