Spotting the signs of radicalisation
Families Against Stress & Trauma (FAST), is a UK-based organisation providing vital support to vulnerable families and individuals. With the changing situation in conflict zones in Syria and Iraq, a growing threat of homegrown 'Lone Wolf' attacks existed in the UK. FAST exposes the emotional impact on families, equipping them with the knowledge and confidence to recognise and challenge radicalisation. The ‘Spot the Signs’ campaign included Facebook films, which shared the emotive testimonies of family members of individuals affected by radicalisation, with stylised childhood images of the perpetrators. The campaign also included a website, press and OOH executions in high Prevent areas, educational resources, a series of workshops, and PR activity around the launch with the UK Home Secretary.
Role: Creative Direction + Concept + Copywriting