Putting the suffering of others into context

 

 

 

Dementia affects over 800,000 people in the UK. That's why the Alzheimer's Society works so tirelessly to improve the quality of life of people affected by the disease through funding research into the cause, cure, and prevention of dementia, including Alzheimer's disease. 

This campaign brought to life the debilitating symptoms of sufferers. The effects of memory loss, difficulties with thinking, problem-solving and speaking, were put into an everyday context for our audience to associate with. Using computer error pop-ups, the campaign illustrated the daily frustration, anger and hopelessness felt by sufferers. 

This highlighted the plight of dementia sufferers and the need for the charity to continue their great work. This, in turn, helped the Society‚Äôs research to develop effective treatments that one day will find a cure.

Role: Concept creation + Art Direction + Copywriting

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