Putting the suffering of others into context

Dementia affects over 800,000 people in the UK. That's why the Alzheimer's Society works so tirelessly to improve the quality of life of people affected by the disease through funding research. This campaign attempted to bring to life the debilitating symptoms of sufferers, which include memory loss, difficulties with thinking, problem-solving and speaking and put them into an everyday context for people to better understand what the disease is like. Using computer error pop-ups, the campaign illustrated the daily frustration, anger and hopelessness felt by sufferers. 

Role: Concept creation + Art Direction + Copywriting