Why Lotus dares
For over 70 years, Lotus has been an iconic British brand, seen by enthusiasts as the ‘purest’ sports car in the world. With new ambitions, the brand wanted to widen its appeal to a more luxury audience to stimulate sales of its existing range, and the new cars in the pipeline, especially the £1.6million Hypercar - Evija. Embracing the philosophy of the founder Colin Chapman, the maverick character of the brand was embedded into a new vision/mission statement, OOH, Shanghai Motor Show films, website, ‘dazzles’ and stand designs, as well as activity on social media platforms. For one reason only - FOR THE DRIVERS.
Role: Creative Direction + Copywriting