With over 70 years of heritage, Lotus remains an iconic British brand. Forged in the heat of motorsport, famous for game changing innovation and seen by enthusiasts as a true pioneer, building the ‘purest’ sports cars in the world.
With new investment and new ambitions, the brand needed to widen its appeal. This creative pitch needed to reposition the brand for a new luxury audience, reinvigorate sales of its existing range and new cars in the pipeline, especially their new £1.6million Hypercar - the T130.
Embracing the philosophy of the company's founder Colin Chapman, and his vision about the special connection between driver and machine, the maverick character of the brand was embedded into a new vision/mission statement, OOH, Shanghai Motor Show films, website, ‘dazzle’ and stand designs, as well as activity on social media platforms. All for one reason only.
FOR THE DRIVERS.
Role: Creative Direction + Copywriting