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Breaking the cycle of abuse

Child abuse can take many forms. Emotional, physical, sexual, and neglect. It can happen to any child, in any family, anywhere. Sadly, research has shown that many people who are abused as children go on to become abusers themselves. But it doesn’t have to be this way. This personal project attempts to put the issue right in the public’s face. It dramatically shows the issue that can be passed on from generation to generation, using the stark yet innocent image of a child with the rough and brutish hands of an adult. This is backed up by the clear yet chilling fact that 30% of abused children become abusers themselves in later life. 

Role: Concept creation + Art Direction + Copywriting

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