ICT solutions that put people first
When O2 wanted to be the essential partner for business, they first had to convince them they were more than just a mobile provider. Vodafone and EE were considered the more credible total comms provider but always ranked poorly in customer service compared to O2. 'We Get People' was the first-ever, integrated B2B brand campaign for O2, that included launch video, press, digital, OOH, social media, partnerships and live events. The campaign not only demonstrated it understood people's lives but changed perceptions that helped deliver £42m in the pipeline.
Role: Campaign creator + Creative Direction + Copywriting