Many in body. One in mind. 

The Olympics. Arguably the biggest sporting event on the planet that brings together the world’s elite athletes to compete and be remembered. But behind them is a host of equally important players. These are the architects of the athlete's success. 

When Lotus joined forces with Hope Technology to help create a revolutionary track bike for Team GB at the 2020 Tokyo Olympics, they needed two things. A name for the bike, and a visual language to help shape the comms leading up to the Olympics and during the Games. By unifying letters from both HOPE and Lotus to create the name OPUS; its designers, engineers and the riders shared their stories of the journey to the Olympics.

Role: Creative Direction + Copywriting 

 

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OPUS_BIKE-TEST-B&W2OPUS_BIKE-TEST-B&W2
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OPUS_HANDLEBARS_B&WOPUS_HANDLEBARS_B&W
OPUS_HANDLEBARS_B&WOPUS_HANDLEBARS_B&W
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