Inspiring British Business
Businesses don't exactly have it easy these days. With ever-greater competition, it's important how the self-employed, professional and hardworking tradesmen and women of Britain present themselves. The all-new, all-electric Vauxhall Vivaro-e is a class-leading van that is more than up for the job. This OOH campaign aimed at giving the small and medium-sized businesses the affirmation they needed that they were doing things right and making sound decisions. The creative vehicle used a twist on well known inspirational quotes, to make a distictive, and relevant selling point for the Vivaro-e.
Role: Creative Direction + Copywriting