Carrying British Business
Businesses don't have it easy these days. With ever-greater competition, it's important how the self-employed, professional and hardworking tradesmen and women of Britain present themselves. The all-new, all-electric Vauxhall Vivaro-e is a class-leading van that's more than up for the job. This campaign gave small and medium-sized businesses the reassurance they needed they were making the right decision choosing an electric Vivaro. Using a twist on well-known inspirational quotes, the outdoor and event campaign made distinctive and relevant selling points for the Vivaro-e.
Role: Creative Direction + Copywriting
