"Never wake me when I'm smiling"
Neil leads and inspires, but still manages to roll up his sleeves. He sees his job as helping to create compelling experiences that influence behaviours, and add value to people’s lives in some small way. He learned his craft working at some of London's best agencies before going on to gain international experience working in Sydney, and later The Middle East. Along the way he has successfully rebranded airlines, created one of the UK's most successful Drink Drive campaigns, told the story of the world's tallest building and tackled extremism and terrorism. His work has been globally recognised winning Cannes Lions, BTA Award, Campaign Poster, Art Director’s Club of New York, Graphis and Dubai Lynx. He's done a lot. But there's always more to do.
What others say
What a great guy to bouce ideas around with. What a brilliant way of answering that brief. What a different way of thinking about an audience. And what a lovely turn of phrase to use when talking to them. What a gent. What a loss. What a shame. What do I do now?
Paul Baker - Executive Creative Director
The Marketing Practice
I have worked with many different Creative Directors at a variety of top agencies and Neil is one that I would definitely recommend. He has the rare ability able to look at any project from a broad perspective and solve the problems that need solving, while always retaining an infectious passion for steering creative work of the highest standard. This passion naturally rubs off on his wider team, and the fact he's also a great guy and a pleasure to work with, made him a great mentor to me during our time working together. Any agency would be lucky to have him.
Mike Etheridge - Associate Creative Director
Neil Williams is a talented creative copywriter and has many strengths, including creating big brand idea/ concepts, crafting emotive brand stories that flow effortlessly and leading the development and ideation of advertising campaigns. As a senior manager at The Brand Union, Middle East he has been a continual source of inspiration to the team with his wry sense of humour and built-in positivity. A natural presenter and storyteller, Neil is a great client-facing guy and clients love him. Neil is a thoroughly decent person who won't let you down and a creative without 'the attitude'' that so often comes with such talents. I would relish the opportunity of working with Neil in the future.
Iain Webster - Executive Director
Neil is a great person to work with on every level. He is creative, passionate about his work, quirky, self-motivated but above all, has a huge heart and is so pleasant to work with.
Lana Bdeir - Branding Consultant