For over 20 years, I have been creating award-winning integrated campaigns for some of the world’s leading brands. As a Creative Director, Head of Copy and creative, I have worked for some of London's best agencies and gained international experience developing multi-platform campaigns and leading cross-functional departments.
I have revived an iconic British Sports Car brand, rebranded an airline with Nicole Kidman's help, tackled the threat of terrorism, revamped a leading sports broadcaster, and created one of the UK's most successful Drink Drive campaigns. I have even told the story of the world's tallest building.
I believe in creative bravery, the commercial power of creativity, keeping things simple, integrity, the importance of craft, a healthy amount of chaos, and always remembering to be yourself.
Awards and Achievements
British Arrow Award
Art Director’s Club of New York
Ranked Top 3 Copywriter (Creativepool)
What others say
"What a great guy to bounce ideas around with. What a brilliant way of answering that brief. What a different way of thinking about an audience. And what a lovely turn of phrase to use when talking to them. What a gent. What a loss. What a shame. What do I do now?"
Paul Baker - Executive Creative Director
The Marketing Practice
"I have worked with many different Creative Directors at a variety of top agencies, and Neil is one that I would definitely recommend. He has the rare ability able to look at any project from a broad perspective and solve the problems that need solving, while always retaining an infectious passion for steering creative work of the highest standard. This passion naturally rubs off on his wider team, and the fact he's also a great guy and a pleasure to work with, made him a great mentor to me during our time working together. Any agency would be lucky to have him."
Mike Etheridge - Associate Creative Director
"Neil Williams is a talented Head of Copy. He has many strengths, including creating big brand idea/concepts, crafting emotive brand stories that flow effortlessly and leading the development and ideation of advertising campaigns. As a senior manager at The Brand Union, Middle East, he has been a continual source of inspiration to the team with his wry sense of humour and built-in positivity. A natural presenter and storyteller, Neil is a great client-facing guy and clients love him. Neil is a thoroughly decent person who won't let you down and a creative without 'the attitude'' that so often comes with such talents. I would relish the opportunity of working with Neil in the future."
Iain Webster - Executive Director
"Neil is a great person to work with on every level. He is creative, passionate about his work, quirky, self-motivated but above all, has a huge heart and is so pleasant to work with."
Lana Bdeir - Branding Consultant
"Great member of the creative department, would highly recommend him, can write copy until his hands bleed and then some. Great thinker, great under pressure, thoroughly recommend you work with Neil."
Barry Brand - CEO + Founder