Etihad Airways, the second largest airline in the UAE, has always had a healthy disregard for convention. Consistently voted The World’s Leading Airline, the airline was ready to take another bold step by unveiling its new rebrand. The brand’s innovative spirit was captured in the line 'Flying Reimagined', and weaved into every touch point. The face of the new global campaign was the screen icon, Nicole Kidman, which rolled out through both the TVC, as well as a supportive print, digital, outdoor, and social media campaign.
Role: Script writer