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Putting Dementia into everyday context

Dementia affects over 800,000 people in the UK. The Alzheimer's Society works so tirelessly to improve the quality of life of people affected by the disease through funding research. This campaign attempted to bring to life the debilitating symptoms, by putting them into an everyday context for people to understand. Using computer error pop-ups, the campaign illustrated the daily frustration, anger, and hopelessness felt by sufferers. 

Role: Concept creation + Art Direction + Copywriting

Alheimers ad old lady (new logo - Master)Alheimers ad old lady (new logo - Master)
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Alzheimers print ad 'Error'3Alzheimers print ad 'Error'3
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Man with spinning wheel (new logo)Man with spinning wheel (new logo)