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Putting Dementia into everyday context

Dementia affects over 800,000 people in the UK. The Alzheimer's Society works so tirelessly to improve the quality of life of people affected by the disease through funding research. This campaign attempted to bring to life the debilitating symptoms, by putting them into an everyday context for people to understand. Using computer error pop-ups, the campaign illustrated the daily frustration, anger, and hopelessness felt by sufferers. 

Role: Concept creation + Art Direction + Copywriting

Alzheimers Society_Pop ups_Cover_image_tempAlzheimers Society_Pop ups_Cover_image_temp
Alzheimer's_s'No Connection'_Cover Image_Alzheimer's_s'No Connection'_Cover Image_
Alzheimer's_spinning ball_Cover Image_Alzheimer's_spinning ball_Cover Image_