A mind and body stimulation

This tongue-in-cheek commercial, charts the meteoric rise of a humble tyre fitter to the heady heights of fame, all thanks to the mind and body stimulation qualities of Cadbury Boost with guarana, which ultimately gave him an unfair edge. The campaign was supported by a series of radio commercials narrated by the character actor Alan Ford, known for his rough Cockney accent in Guy Ritchie gangster movies 'Snatch' and 'Lock, Stock, and Two Smoking Barrels'.

Role: Creative Lead + Copywriting