Why Lotus dares 

For over 70 years, Lotus has been an iconic British brand, seen by enthusiasts as the ‘purest’ sports car in the world. With new ambitions, the brand wanted to widen its appeal to a more luxury audience to stimulate sales of its existing range, and the new cars in the pipeline, especially the £1.6million Hypercar - Evija. Embracing the philosophy of the founder Colin Chapman, the maverick character of the brand was embedded into a new vision/mission statement, OOH, Shanghai Motor Show films, website, ‘dazzles’ and stand designs, as well as activity on social media platforms. For one reason only - FOR THE DRIVERS. 

Role: Creative Direction + Copywriting 

View site

 

LOTUS_Back-Foot_ON-GB_NEW_floating_image_tempLOTUS_Back-Foot_ON-GB_NEW_floating_image_temp
Lotus_Different Path_floating-image-001Lotus_Different Path_floating-image-001
Lotus_NUT_FINAL-FINAL-FINAL_floating-image-001Lotus_NUT_FINAL-FINAL-FINAL_floating-image-001
Lotus_NUT_FINAL-FINAL_FINAL_floating-image-001Lotus_NUT_FINAL-FINAL_FINAL_floating-image-001
Lotus_Bits_FINAL_FINAL_FINAL_floating-image-001Lotus_Bits_FINAL_FINAL_FINAL_floating-image-001
LOTUS_Homepage_NEW_floating_image_temp-RecoveredLOTUS_Homepage_NEW_floating_image_temp-Recovered
Lotus_Evija on smartphoneLotus_Evija on smartphone
LOTUS_JIM CLARK TIME LOGO_ON GB_NEW_floating_image_temp-RecoveredLOTUS_JIM CLARK TIME LOGO_ON GB_NEW_floating_image_temp-Recovered
LOTUS_Goodwood_interior stand_NEW_floating_image_temp-RecoveredLOTUS_Goodwood_interior stand_NEW_floating_image_temp-Recovered
LOTUS_Goodwood_interior stand_2_NEW_floating_image_temp-RecoveredLOTUS_Goodwood_interior stand_2_NEW_floating_image_temp-Recovered
LOTUS_Goodwood_stand_FRONT_NEW_floating_image_temp-RecoveredLOTUS_Goodwood_stand_FRONT_NEW_floating_image_temp-Recovered
LOTUS_Goodwood_stand_BACK_NEW_floating_image_temp-RecoveredLOTUS_Goodwood_stand_BACK_NEW_floating_image_temp-Recovered
LOTUS_Goodwood_stand_Car door_NEW_floating_image_temp-RecoveredLOTUS_Goodwood_stand_Car door_NEW_floating_image_temp-Recovered
Lotus_MAILER_floating-image-001Lotus_MAILER_floating-image-001
Lotus_book_floating-image-001 copyLotus_book_floating-image-001 copy
Lotus_ROAD on green_FINAL FINAL_floating-image-001Lotus_ROAD on green_FINAL FINAL_floating-image-001
Lotus_WIN_FINAL-FINAL_floating-image-001Lotus_WIN_FINAL-FINAL_floating-image-001
LOTUS_Pattern_NEW_floating_image_temp-RecoveredLOTUS_Pattern_NEW_floating_image_temp-Recovered
LOTUS_Dazzle car_NEW_floating_image_temp-RecoveredLOTUS_Dazzle car_NEW_floating_image_temp-Recovered
Lotus_social noise_floating-image-001 copyLotus_social noise_floating-image-001 copy
Lotus_Noise_FINAL FINAL_floating-image-001Lotus_Noise_FINAL FINAL_floating-image-001