Metal makes all the difference.
Monitor Audio is a high-end audio equipment manufacturer. It has become the world's foremost experts in developing metal dome drivers in speakers. However, metal is not the easiest material to shape, which is why their competitors choose paper or plastic in their speakers. But metal does have amazing qualities for more life-like sound. This beautiful difference influences the way Monitor Audio looks and sounds, differentiating their speakers from the rest.
Role: Concept ideation + Creative Direction + Copywriting
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