ICT solutions that put people first 

When O2 wanted to be the essential partner for business, they first had to convince them they were more than just a mobile provider. Vodafone and EE were considered the more credible total comms provider but always ranked poorly in customer service compared to O2. 'We Get People' was the first-ever, integrated B2B brand campaign for O2, that included launch video, press, digital, OOH, social media, partnerships and live events. The campaign not only demonstrated it understood people's lives and delivers what they want, but it also changed perceptions and helped deliver £42m in the pipeline.

Role: Campaign creator + Creative Direction + Copywriting

 

O2_Baths_floating_image_tempO2_Baths_floating_image_temp
O2_RNIB_floating_image_tempO2_RNIB_floating_image_temp
O2_Police_floating_image_tempO2_Police_floating_image_temp
O2_building_floating_image_tempO2_building_floating_image_temp
O2_escalator_floating_image_tempO2_escalator_floating_image_temp
O2_gallery_floating_image_tempO2_gallery_floating_image_temp
O2_Hook_floating_image_tempO2_Hook_floating_image_temp