ICT solutions that put people first
When O2 wanted to be the essential partner for business, they had to first convince them that they were more than just a mobile provider. Vodafone and EE were considered to be more credible as a total comms provider but always ranked poorly in customer service compared to O2. 'We Get People' was an integrated campaign including OOH, digital and social content, as well as events, that demonstrated an understanding of people’s everyday working needs, and finally gave businesses the reassurance to at least consider them.
Role: Campaign creator + Creative Direction + Copywriting