How sport helped save the children of Leeds
One Formation is a Leeds-based organisation whose purpose is to improve the opportunities for local communities, especially young people and children. Through the discipline of sport, they help keep vulnerable youngsters out of the hands of gangs and extremist influences. The brief included the development of the overall branding for the organisation, including the look and feel, tone of voice, content and photography, that would live on their website and other collateral.
Role: Creative Direction + Copywriting